The Graphic Animator is the design professional responsible for creating animated footage using different techniques. They work in teams to produce original and aesthetically appealing designs and solutions. They must master various specialized software for animation design and digital creation, such as Maya, Flash, and After Effects. This is a creative profile capable of understanding the messages that need to be conveyed and translating them into animated format.


According to Statista, the animation market will exceed €587 billion in 2030, with a growth rate of around 65% since 2020. Recently, the video game company Epic Games has released its new graphic engine Unreal Engine 5, capable of creating hyperrealistic graphics, which is also available for free to any animator or developer. These graphics are built with billions of polygons, capable of creating any shape. In addition, they have lighting and texturing systems that create animations with the same appearance as the real world. According to the U.S. Bureau Of Labor Statistics, the demand for graphic animators will increase by 5% between 2021 and 2031, which means faster growth than the average of jobs.

In recent years, the growth of animation has been present in multiple fields, such as media, film, video games, and even web and mobile app development. With the increasing importance of video in advertising and marketing strategies, more and more companies from various sectors are opting for animated content, which effectively helps explain and illustrate new products and services. With technological advances, we can now observe more animation styles, from the classic 2D, 3D, stop motion, motion graphics, to specialized animations in virtual reality.

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