What is Augmented Reality?

Augmented Reality (AR) is the combination of the environment around us with information from digital media in real time. This technology creates an experience in which the user interacts with the real and digital world at the same time, and this interaction can involve multiple senses (sight, hearing, touch...). In recent years, the media has tended to digitize its content, and although traditional paper media still exist, it is more common for them to have a digital copy. In addition, the emergence of social networks has turned these platforms into collective participation media, where millions of people seek real-time information. The use of Augmented Reality, in both traditional media and social networks, provides users with new interactive experiences that add value to the media, differentiate them from others, and increase user satisfaction. In news programs, recreations, models, and graphics with Augmented Reality are changing the way news is presented, allowing viewers to have a better understanding. Media outlets like Antena 3 are embracing this technology, making their news program more spectacular to watch and incorporating superimposed scenarios on the set, enhancing the entertainment and immersive experience. To effectively implement these solutions in various media outlets, they must have designers specialized in Augmented Reality. If you don't know what to study or work on, this could be the perfect job for you.

What does an Augmented Reality Graphic Designer for Media do?

The Augmented Reality Graphic Designer for Media will be responsible for designing and creating the visual environment within magazines, television channels, and other AR-enabled communication platforms. They will be an expert in design, capable of creating visually appealing content that also conveys the messages desired by companies, while integrating the virtual and real environment provided by Augmented Reality. Although design is their main task, they must understand the use of AR technology in order to make the most of it, always keeping the final product in mind. Additionally, they must understand how the media industry works, comprehend its various content types, and the different messages they can convey.

Why do we know this job has a future?

Augmented Reality is already being used in several media outlets, and it is expected to be increasingly adopted in the near future. Currently, the famous newspaper The New York Times offers AR content, providing unique images and articles. Similarly, Elle magazine also utilizes this technology, allowing access to exclusive interviews and alternative covers. In terms of social media, Instagram has joined the Augmented Reality trend by adding filters to photos so that users can transform themselves into anything they want and share them with friends. According to data from Statista, it is estimated that the Augmented Reality market will exceed $198 billion annually by 2025. This market growth and the increasing number of media outlets embracing AR technology will lead to a greater demand for graphic designers knowledgeable in this technology within the media industry.


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